It’s amazing how quickly an AI can whip up a persona—and dress it up better than I ever could. If you ask it for a caregiver persona, it instantly gives you demographics, a quote, a day in the life, and a frustration with current tools, all without the hesitation a person might show when unsure.

How marketing strategy and executive coaching skills transfer to UX research and design career changes.

How evolutionary biology explains user resistance to change — and what it means for UX research and design.