We tend to picture skill as something inside us—portable, earned, ours. Some of it is. But a lot of what we call expertise is really a fit: a hard-earned balance between a person and a system they’ve lived in for years.

It’s amazing how quickly an AI can whip up a persona—and dress it up better than I ever could. If you ask it for a caregiver persona, it instantly gives you demographics, a quote, a day in the life, and a frustration with current tools, all without the hesitation a person might show when unsure.

People come to health apps wanting a verdict. The responsible ones often can't give one. So what do you design instead of the certainty they came for?

Healthcare app vs. wellness app: how HIPAA, medical advice rules, and EHR sync determine an app's regulatory category — and its UX.